So how do you grow your direct sales business part-time?
1. Identify your target market.
It is an important step in growing your business that you know your market. Without properly identifying your market, you might find yourself in the frustration of having little or no result.
Try asking these question to know if the people you have in mind are the right market for your products;
Money
Do they have the buying power to buy what I am offering?
Are they willing to afford once they see the benefits of my offer?
Need
Do they have the need or problem to buy what I am offering?
Influence
Who is making the decision? Find the decision maker. If they say, "I will ask my wife first" go and meet the wife.
Access
Can you reach them to show them what you are offering? Can the product reach them should they decide to buy?
2. Approach your market.
This is direct sales, hello, do not hesitate to approach people. Approach and ask your prospects. If they say no, do not make it personal, go and approach the next prospect on your list.
Here's how I approach them using a formula.
Compliment = Rapport = Positive/Negative = Invite to Meet
First is you have to compliment the person to build the rapport. Rapport building is trust-building, they cannot listen to you without trust, they can be more open to you without trust.
Once the rapport is built, they become more open to share their story. Be genuine in creating conversation, people will naturally open up. As they open up, it's your chance to find out the Positive/Negative of that person, negative could include concerns and problems looking for solutions while positive are their passion, hobbies or interests that might be a good fit with what you are offering.
3. Create a lasting customer experience.
When my customers will buy products from me, part of my assignment is to make sure that they will be happy with how I serve them. That happens from the beginning of the sales process - from inquiry, presentation, closing, product delivery to monitoring.
I sometimes give product samples, free delivery, birthday notes, free dinner or coffee. Helping them find out something that would benefit them is also a good gesture to make sure that they have lasting customer service experience.
4. Ask for a referral.
Friends of friends are your next best customers. They are easier to approach because someone they know and trust, also know and trust you. Your happy customers are happier to refer you to their friends because they have a personal experience that they are confident to share to their own circle.
The new form of referral, by the way, could include you being invited to your customer's party.
5. Serve your network.
This is how I see it, "If you will not buy from me, maybe I have not served you enough yet." It's never about asking for the sale first. Instead, give, give, give before you ask for the sale.
Go out and add value first. The more you give, the more you receive - that is the mindset.
If you truly want to grow your business. Continue to grow your network. If your business is not yet growing as expected, maybe you are not yet growing your circle enough to build the income and result that you desire.
Happy selling!
About me:
I have been fulltime in the direct sales industry for over 4 years now. I started my direct sales business part-time at age 23. I am amazed at the power of teamwork, consistency and serious effort. Under my organization, we have contributed multiple million dollar sales for our company in the past 4 years.
P.S. Feel free to send me a direct message at m.me/kleinvictr if you have questions about this post. You can also write your comment below.